The Gran Fondo Italia logo features a classic swimming icon where the swimmer is sailing the waves of Italian OWS, represented by the “Gran Fondo Italia” name. “Gran Fondo” in Italian means long distance.
The icon and the name are in blue, which represents the water and the classic color of the Italian national team.
The Italian flag is placed below to highlight the relationship between the circuit and the Italian peninsula, positioned like a hat over the logo phrase.
The white background of the logo is a deliberate choice to create a vacuum effect in the flag between the green and the red strips, in which the white strip is underplayed or rather seems to disappear.
We strove to symbolically represent two separated points, like two coasts, that can be united by ideals as bridges unite the land across the open water.